Who doesn't love a good cup of coffee? Oh, I'll drink mud from a Styrofoam cup or clunky truck stop china, or brew some Folger's bilge to take with me in a plastic travel mug. But I'm a bit of a coffee snob when I have my druthers. That means beans from a premium roaster spirited to my door by a runner (me!) or via UPS, and ground and consumed before the freshness wanes. No burnt coffee (i.e. Starbucks) for me. I buy online from Barrington's, Gillies, or Zabar's, or from one of the better local coffee shops (Saints). I use an Aeropress coffee maker and it takes less than five minutes to make a cup of excellent coffee, including grinding the beans, pressing the brew, and cleaning the equipment.
But though I love good coffee, I'm not nuts. While I might spend a few extra bucks on some exotic beans, I've only ever had Jamaican Blue Mountain on somebody else's dime. And tasting something that came from a cat's ass? Please. I throw a shoe at my cat whenever it cleans its keister in my presence. It strained belief that Jack Nicholson's character in The Bucket List, a supposed coffee connoisseur, did not know that his favorite brew, kopi luwak, is made from beans that have passed through the digestive tract of an Asian Palm Civet.
Here's a coffee merchant with a distinctive take on selling beans: be as wacky and self-deprecating as possible. Amber Bean Coffee's web site has been called "Starbucks meets The Onion". The site is so relentlessly tongue-in-cheek that you wonder if they really want to sell their brew. But sell they do, and with no civet poo. Guaranteed!
[HT - R. Kruger]